The project
Where botany becomes olfactory memory.
How Villa Taranto Profumi was born
From the Villa Taranto Botanical Gardens — over eighty years of botanical history on Lake Maggiore — comes a collection of perfumes that translates the emotion of an unrepeatable place into scent.
Not a simple inspiration, but a deep dialogue with the gardens: the terraces, the camellias, the avenues, the humidity of the winter greenhouses. Every fragrance is a chapter of this landscape.
A project that unites art, botanical science and Italian high perfumery, built to last and to grow the way a garden grows.
Values
Roots and collaborations
Villa Taranto
The fragrances are born from listening to the Botanical Gardens and their essences: every composition is tied to a place in the garden.
An inclusive project
Students and blind and deaf people took part in the project: the name of every fragrance is printed in Braille on the packaging.
Made in Italy
Every fragrance is developed and produced in Italy, with craftsmanship and respect for the raw material.
Exceptional raw materials
Over a hundred raw materials studied and selected: citrus, flowers, woods, spices and resins, at concentrations between 22% and 28%.
“Growing a perfume is like growing a garden: you need patience, light and memory.”
A project designed to grow
Villa Taranto Profumi is a modular architecture: today storytelling and discovery, tomorrow experiences at the Villa, olfactory research and new lines for the home and personal care. All without losing the soul that generated it.